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Title: What we learned from the 2025 federal election
Date: June 12th, 2025
Join us for an insightful post-election analysis webinar featuring top experts from four of Canada’s leading polling companies. Our distinguished panel will unpack the shifts in public opinion, polling successes and challenges, and emerging voter trends that shaped the 2025 federal election landscape.
Key topics will include:
- Shifts in voter behaviour
- New technologies used
- Lessons learned
- What do we need to improve next time?
Title: CRIC AI Showcase Webinar 2
Date: April 22, 2025
The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.
Our second series features:
Title: CRIC AI Showcase Webinar
Date: Jan 29, 2025
The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.
The first series features:
Title: How Clients can Raise the Bar on Data Quality
Date: Jan 15, 2024
Quality data is crucial for ensuring the insights that businesses and organizations depend on are reliable. As the threat to data quality continues to rise, it is essential that clients, agencies and sample providers are working together to ensure the highest quality data. In this interactive session, Greg Matheson, Margaret Brigley, and Margaret Tso, will review the ongoing and emerging risks to data quality.
They will also share key recommendations from the CRIC Clients’ Guide to Data Quality in Online Research. The guide was designed to increase clients’ understanding of the online research process from sample selection to fieldwork and to help clients make decisions that result in high quality data. The guide is CRIC’s first contribution to the Global Data Qualitative, a global alliance to champion data quality in market research.
2024
Overview
Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including:
- Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
- Top Challenges and Opportunities facing the Insights Industry
- The AI Imperative for Insights CEOs
- Addressing the Threat to Data Quality
- Advocacy Priorities
The 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.
Title: Ethical AI in Market Research: Balancing Innovation and Trust
Date: Sept. 24, 2024
As AI plays an increasing role in how our industry gathers, analyzes and communicates insights, it is more critical than ever that we consider the ethical implications of using AI.
Join members of the Canadian Research Insights Council’s AI Committee, Margaret Chapman, Paul Acerbi and Kathy Cheng, as they review the Canadian Research Insights Council’s (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic, ethical and responsible use of AI tools. The principles cover transparency, data security, protecting participants from harm, minimizing bias, and ensuring oversight when using artificial intelligence in market research.
In addition, the webinar will highlight ESOMAR’s 20 questions to help buyers of AI-based services for market research and insights.
Title: Optimizing Generative AI Tools for Market Research
Date: Sept. 24, 2024
You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is, how it works, or most importantly – how to leverage it for professional outcomes. If that sounds like you, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical, with an emphasis on integrating AI tools seamlessly into professional insights workflows.
We will explore the foundational concepts of generative AI, including key elements like “tokens” and critical parameters such as temperature, frequency penalty, and nucleus sampling that influence AI behavior and output. Additionally, we’ll delve into model fine-tuning, practical use cases, and best practices with by hands-on examples that you can immediately apply to enhance your work.
Key Takeaways:
- AI Demystified: Understand how generative AI works in straightforward terms, tailored for market research professionals (no technical AI knowledge required).
- Parameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs.
- Actionable Best Practices and Tips: Discover tips and best practices for using AI tools to streamline your research processes and enhance outcomes.
- Workflow Integration: Gain insights into professional workflow strategies that incorporate generative AI effectively and responsibly, making it easier to apply these tools in your daily tasks.
By attending, you will gain an intuitive understanding of AI’s capabilities and limitations, alongside actionable strategies to immediately start using generative AI tools more effectively in your market research projects. This session is perfect for those new to AI and more seasoned users alike, providing valuable insights that can enhance your approach to research.
Title : Research Got Talent
Date: May 03, 2024
Research Got Talent (RGT) is a global competition hosted by ESOMAR that offers young researchers an opportunity to demonstrate how research can make a difference for a charity or NGO. This competition has had eight years of global success showcasing the positive impact of the insights sector and helping give charities across the planet valuable research for their organizations. CRIC runs the RGT competition in Canada to select our national winner. Each country puts forward their respective winners for the global competition. This will be Canada’s fourth year participating.
Who can Participate?
This award competition, led by CRIC, CAIP Canada, and ESOMAR, encourages young researchers (aged 18-29 years) to support charities / non-profit organizations by solving critical social issues with innovative research. Young researchers can participate individually or in a team of two.
To enter your research proposal submission, please complete the Research Got Talent 2024 ? Entry Form and submit to [email protected] by end of day on June 14th, 2024.
Need more info? Register to watch the recorded webinar
Title : Cybersecurity Risk Management Tips for Research Agencies
Date: March 27, 2024
The frequency and sophistication of cyber attacks in Canada is growing and it is more important than ever that research agencies are taking steps to manage the risk.
The financial, legal, and reputational consequences of a data breach can be severe—so how can you keep your clients, your data, and your agency safe? CRIC has partnered with PROLINK and CyberClan to offer a free webinar to help research agencies get ahead on cybersecurity practices and mitigate risk.
Join Mikel Pearce, General Counsel, Breach Coach Relationship Manager of CyberClan and Andrew Spencer, Account Executive, Prolink to gain crucial insights into the cybersecurity risks facing the research insights industry and learn about the top tips that you can implement now to protect your agency’s sensitive data and intellectual property from cyber threats.
2023
Overview
The CRIC CEO Forum is designed exclusively for CEOs and senior executives from agencies who are responsible for managing a research company. The CRIC CEO Forum will examine some of the top topics facing industry leaders. The CRIC CEO Forum will feature subject matter experts leading interactive sessions on some of the most pressing leadership issues. Attendance will be limited to allow an immersive and engaging session.
Topics covered will include:
- Different Generational Approaches to Work:™ Leading & Engaging Multigenerational Employees-facilitated by Giselle Kovary, M.A., Head of Learning & Development, Optimus SBR.
- The Impact of AI on Insights – facilitated by Paul Acerbi, SVP, Client Organization, Ipsos
- Managing Pricing Pressure and Maximizing ROI (Return on Insights) – client panel featuring Margaret Tso, CAIP, Senior Manager, Consumer Insights, Cadillac Fairview and Audrey Choong, CAIP, Consumer Insights Lead, Aldo will explore how agencies can help them maximize their investment in insights. Diana Lucaci, CEO, True Impact, will moderate the panel
- Addressing Emerging the Threats to Data Quality – Greg Matheson, CoCEO of Quest Mindshare and Chair of the CRIC Online Research, Sam Pisani, CAIP, Managing Parter, The Logit Group and Rob Berger, EVP, Global Qualitative, Sago will review challenges and lead a discussion on solutions.
- CRIC Advocacy Agenda – facilitated by Greg Jodouin, President, PACE Public Affairs & Community Engagement and John Tabone, CEO, Canadian Research Insights Council
All participants are encouraged to attend the Pre-Forum Dinner that will be held at 6pm on November 26, 2023 at Oliver & Bonacini Café Grill located at 33 Yonge Street at Front
View the full programme
Title : Euphoria! How advances in ResTech leverage report automation for faster, more efficient, and more accurate reporting on Quant projects
Date: October 17, 2023
Reporting is often one of the most time and labor intensive parts of market research, particularly for multi-country, frequent-cadence tracking studies. In the past it’d be “all hands on deck” to populate hundreds of pages of reports and many layers of reviews to ensure accuracy, and weeks of time. With report automation, if done properly, this time can be cut down to a matter of hours or even minutes. While the time saved is exciting in itself, especially for those agency-side who would have previously done the task manually, it benefits the clients too.
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- Suppliers can truly bring speed to insights, with fully populated, polished reports days after closing field.
- With the significantly reduced labor involved, savings can be passed along to clients who will be getting the same volume and quality of reports but now have additional budget to utilize elsewhere.
- By reducing the human element significantly, accuracy is guaranteed without spending hours checking and re-checking.
- Strategically, more time can be dedicated to the story and insights that the data is telling rather than the charting itself.
- Include a feedback loop where lessons can be learned from integrating ResTech solutions into the reporting process
This joint presentation between Ipsos and E-Tabs will include a client case study highlighting the advances and lessons learned in reporting technology that can now even take place in the Cloud and be leveraged by multiple platforms to better their charting experiences – with huge efficiency gains both for continuous and ad-hoc studies.
Title: Role of Research in Combating Misinformation
Date: May 3, 2023
A report from the Council of Canadian Academies found that disinformation and misinformation can erode trust in our institutions and distort public priorities, delaying action on critical issues such as climate change. Considerable and mounting evidence shows that misinformation has led to illness and death from unsafe interventions and products, vaccine preventable diseases, and a lack of adherence to public health measures, with the most vulnerable populations bearing the greatest burden. In fact, conversative estimates found that misinformation cost Canada’s health care system at least $300 million and resulted in at least 2800 deaths. As science and health misinformation becomes increasingly fused with ideology and identity, it contributes to deepening divisions in our society and is taking a real financial and human toll across Canada’s communities and systems.
Public Opinion Research has and will continue to play a critical role in measuring the extent of disinformation. In this webinar, Frank Graves, President of EKOS, will share details of the EKOS disinformation index and how it corresponds to vaccine acceptance and attitudes on other topics. The session will examine trends with respect to disinformation and examine some of the solutions that are aimed at addressing the problem.
Presented by: Frank Graves, CAIP, FCRIC, President, Ekos Research
2022
Title: CRIC ResTech Showcase
Date: Recorded December 2, 2022
Advances in Research Technology (ResTech) are transforming how we gather and analyze data and report insights. The number of ResTech tools is increasing exponentially. To help clients and agencies stay up to date on the most important technology in our industry CRIC has invited leading ResTech companies to provide an overview of their latest innovations. Each participating company highlighted why clients should be investing in their technology in 2023.
Title: ISO 20252:2019 Compliance Checkup
Date: 12pm-1pm EST – September 27, 2022
This webinar will review the CRIC declaration of compliance and highlight some of the key requirements of ISO 20252:2019 that agencies should ensure they review in advance of the November 1 compliance deadline. Participation in this webinar is highly recommended for agency executives and staff responsible for quality management. The webinar will feature Margaret Brigley, CRIC Standard Committee Chair, Annie Pettit, Chair of the Canadian Mirror Committee for ISO/TC 225, and Juliana Wood, Managing Director of CIRQ, the Insights Associations accredited certification body.