What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association. All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.  What's in it for me? Segmentation may be the most challenging kind of study marketing researchers do. A cluster of common, but sometimes difficult to spot, problems make segmentation particularly challenging. We'll discuss three of these problems and how to remedy them. Learning Outcome Attendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them.   Featuring Keith Chrzan SVP Analytics, Sawtooth Softward Keith Chrzan is SVP of Analytics at Sawtooth Software, nearing the end of a 45-year as a marketing scientist. He has led marketing research and marketing science groups in research firms, management consultancies, and client organizations. Keith publishes […]

In this webinar, Cint's Senior Research Manager Natasha Gay will unpack findings of a new study surveying market researchers and insights professionals which reveals that while there’s been an uptick in readiness to embrace AI for analysis and automation; there remains skepticism toward Synthetic Data applications. What drives this selective trust? And what does this tell us about how the industry is currently navigating the thin line between innovation and integrity? Join a thought provoking look at the use of AI and Synthetic Data in our industry today — and a discussion on what these trends might point to for the future of insights.   Featuring   Natasha Gay Senior Research Manager, Customer Insights @ Cint   Natasha Gay is the senior research manager at Cint and leads the Voice of Customer department. She has focused on customer insights for the past ten years and covers the whole research spectrum internally; design, fielding, analysis, strategy, and insight storytelling. She transforms data into actionable insights and strategies that drive customer-centric business decisions across departments.