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How A&W Drives Pricing Strategy with Automated Advanced Insights

Online

Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants. Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers. Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity. ‍Key Takeaways:‍ The need for real-time pricing research in a volatile and competitive environment How a fast-food chain uses advanced method insights to dominate its industry How insights can proactively drive conversations, instead of as reactionary retros How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data Speakers:Stephanie McEwan Manager, Consumer and Market Insights, A&W Food Services of Canada, Inc. Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and […]

Free

Inscrivez-vous pour le déjeuner annuel des FrancoFuns

Esomar Congress 2024 Syngrou Avenue 89-93, Athens, Attica, Greece

(Gratuit avec le Congrès Esomar €2000 – €2855) À la demande de plusieurs d'entre vous, nous sommes ravis d'annoncer le retour du « Déjeuner annuel des FrancoFuns ». Nous vous convions cordialement à cet événement spécial qui réunira tous les délégués francophones lors du congrès annuel d'ESOMAR à Athènes, le mardi 10 septembre prochain. Cette occasion unique de networking vous permettra de discuter avec vos partenaires et de renforcer votre réseau francophone. Nous tenons à remercier nos généreux commanditaires, Le Printemps des études (Paris) et Léger (Canada), dont le soutien a rendu cet événement possible. Le déjeuner, offert gracieusement, se déroulera dans une salle dédiée spécialement aménagée à l’hôtel du congrès. Pour vous inscrire, veuillez envoyer un email à Daniel Meloche (les places sont limitées) : [email protected] plaisir de vous revoir et d’avoir du « fun » ensemble Votre comité d’organisation : Alain Mizrahi, UruguayAlhi N’Guessan, Côte d’ivoireIsabelle Fabry, FranceJean-Marc Léger, CanadaStephanie Perrin, Le printemps de étudesWim Hamaekers, BelgiqueZahia Boumaiz. Moyen-Orient

Moderator Essentials: learn to moderate focus groups

CRC Research 121 Bloor St E, Toronto, ON

In this course, you will moderate a real focus group. The course is hands-on, with generous opportunities to practice moderating skills, as well as prepare you in a theoretical and in a real-life context. If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person focus groups and interviews for qualitative research this course is for you! The valuable skills you will acquire through this course are also transferrable to user experience (UX) research. This course, delivered in-person over 2 days, will help you develop a skillset for powerful questioning and effective listening. The focus will be on learning how to ask the right questions, gaining the skills to confidently run in-group exercises, and understanding how to manage basic group dynamics. The last part of the course will have you designing the guide for and moderating a real focus group, putting your new skills into practice. Come prepared to engage, have fun and learn all about the essentials of in-person moderation! It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I've learned and had a chance to […]

$2800 à $3000

Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies

Online

What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.What's in it for me? In this webinar we will discuss: AI's Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses. Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations. Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.  Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these […]

Free

CAIP Exam

Online / In-Person

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.Registration deadline for: April session is in February and for October session is in August. Click on any of the links below to continue: Why Become a CAIP? Education Requirements Experience Requirements Questions? Suggestions? Contact [email protected].

$1000

Stay tuned for CRIC CEO Forum 2025

Canopy by Hilton Toronto Yorkville 387 Bloor St E,, Toronto,, ON, Canada

CRIC CEO Forum 2024 Exclusively for leadersSponsored by:Overview Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including: Increasing Cross-Team Collaboration and Enhancing Organizational Alignment Top Challenges and Opportunities facing the Insights Industry The AI Imperative for Insights CEOs Addressing the Threat to Data Quality Advocacy Priorities The 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry. The CRIC CEO Forum will take place from at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm We’ve also made reservations for an informal dinner in particular for our out-of-town guests, but all participants are encouraged and welcome.  The reservations are for 6:30pm the evening before the event on November 11th at the Dia Restaurant located in the Canopy by Hilton Yorkville Hotel. Those attending the dinner will order and pay directly at the restaurant. Please RSVP on the form […]

$800

CRIC AI Showcase Webinar

Online

CRIC AI Showcase WebinarThe Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. Our first series features:  Supercharge Surveys with inca, Conversational AI Purpose-Built for Marketing Research Presenter: Kathy Cheng,Founder & CEO of Nexxt Intelligence | inca   Imagine if you could massively increase the insight from open-ended questions easily. Imagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends. With inca, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up […]

Free

CAIP Exam Registration Deadline

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October. Registration deadline for: April session is in February and for October session is in August. Click on any of the links below to continue: Why Become a CAIP? Education Requirements Experience Requirements Register for the CAIP Exam Questions? Suggestions? Contact [email protected].

$1000

CAIP Exam

Online / In-Person

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.Registration deadline for: April session is in February and for October session is in August. Click on any of the links below to continue: Why Become a CAIP? Education Requirements Experience Requirements Questions? Suggestions? Contact [email protected].

$1000

Show Up & Connect Authentically with WIRe

Danforth Sidebar 161 Danforth Ave., Toronto, Ontario, Canada

WIRe Toronto Community, Let’s make our presence known (by signing up for this Toronto WIRe event) Join us for some apps, bevvies and networking with marketing research professionals. We’ll continue to learn from one another, empower and support each other. Considering recent political events, it seems as though we need to be more present for each other than ever before! So bring your authentic self to connect with women, and men that support women in marketing research. Space for this FREE event is limited and registration is required—invite your MR friends and colleagues including men who support women in marketing research. A BIG thank you to  Sylvestre & Co. for supporting this event! We really appreciate your continued support.

Free

CAIP Exam Registration Deadline

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October. Registration deadline for: April session is in February and for October session is in August. Click on any of the links below to continue: Why Become a CAIP? Education Requirements Experience Requirements Register for the CAIP Exam Questions? Suggestions? Contact [email protected].

$1000

CAIP Exam

Online / In-Person

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.Registration deadline for: April session is in February and for October session is in August. Click on any of the links below to continue: Why Become a CAIP? Education Requirements Experience Requirements Questions? Suggestions? Contact [email protected].

$1000