CRIC

CRIC AI Showcase Call for Participants Submission Deadline
2024-12-16 | Online
Call for Participation: CRIC AI Showcase Webinar
The Canadian Research Insights Council (CRIC) is excited to announce the upcoming CRIC AI Showcase, a webinar series designed to spotlight cutting-edge AI tools and services within our industry. We invite CRIC agency and research technology member companies to participate in this initiative to present your AI solutions to a broader audience of potential end clients and agency partners. Not a CRIC member, join CRIC today so that you can take advantage of this opportunity.

Why Participate?

Increase Visibility: Showcase your innovative AI solutions to potential clients and partners within the research insights community.
Drive Engagement: Provide a teaser that encourages one-on-one follow-ups and fosters new business relationships.
Stay Ahead: Align your organization with the latest advancements in AI relevant to end clients and agencies.

Event Details
Date: January 29, 2025Time: 12:00 PM – 1:10 PM EST
Format:

Duration: 70 minutes
Presentation Duration: Three to four presentations, each 15-20 minutes long
Focus: Short, engaging overviews serving as teasers to spark interest in one-on-one detailed follow-up

Audience: The webinar will be promoted to both end clients and agencies interested in AI advancement
Language: This first CRIC AI Showcase webinar will be offered in English. We would love to hear from members interested in presenting AI Solutions in French for a future event.
Cost: Participation is free for all CRIC members. Non-members are encouraged to join CRIC to participate.

Submission Guidelines
Submission Deadline: December 16, 2025
Requirements:

AI Solutions Description (100-300 words):

Describe your AI solutions and the practical applications you will share during the webinar
Explain why these solutions are valuable to insight professionals
Please include the names and titles of the presenter(s)
Indicate if you are available to present for the first AI Showcase on January 29 or if you would prefer a future date.

Target Audience:

Indicate whether your solutions target end clients, agencies, or both

Eligibility and Selection
This opportunity is exclusively for CRIC members
Selection Process:

Inclusivity: All members who submit a proposal meeting the requirements will be offered the opportunity to present at a webinar.
Scheduling:

Preference for the first webinar will be given to earlier submissions due to limited slots, so please submit as soon as possible.
Companies not accommodated in January will be scheduled for future webinars

Goals of the CRIC AI Showcase

Connect Innovators: Bridge the gap between AI solution providers, end clients, and agencies
Promote Knowledge Sharing: Foster an environment where innovative AI solutions are shared and discussed
Enhance Industry Awareness: Keep the research insights community informed about the latest AI advancements relevant to their work

Next Steps
Please submit your proposal and any questions to john.tabone@15.222.155.171 by December 16, 2025. We encourage you to seize this opportunity to highlight your AI innovations and contribute to the collective growth of our industry. Proposals from CRIC members received after this time will be considered for future AI Showcases.

We look forward to your participation in making the CRIC AI Showcase a success.
John Tabone, CAIPCEOCanadian Research Insights Council

Note: Our aim is to provide a platform for CRIC Agency and Research Technology members to share their advancements. This event is exclusively for CRIC members, and there is no cost to participate. Please ensure your submission aligns with the guidelines above.

Unlocking Brand Growth: 2 Years of Learnings in Better Brand Health Tracking
2024-12-11 11:00 - 12:00 (America/Toronto) | Online
Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather actionable insights with a new tracking framework, introduced last year by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science, in her book, Better Brand Health.
Join quantilope’s tracking expert, Madita Brandhorst, for a deep dive into Better Brand Health tracking, covering everything you need to know about it and two key analyses included in the framework: Mental Availability and Mental Advantage Analysis.
‍Madita will also share exclusive learnings from two years of quantilope’s Better Brand Health tracking studies across diverse markets and categories, including compelling data on the correlation between mental availability and real-world sales growth.
‍Whether you’re a seasoned researcher or new to the concept of mental availability, this session will equip you with all you need to know about Better Brand Health tracking and how you can implement it to drive actionable insights from your trackers.

Speaker:

Madita Brandhorst
Senior Tracking Lead, quantilope

Madita combines her background in psychology (M.Sc.) with 10 years of market research expertise to generate deep and strategic insights. She started her career at Ipsos, running traditional brand and ad tracking studies for global brands across various industries incl. CPG, Fashion, Media and Tech. At quantilope, Madita spearheads the development, implementation and continuous improvement of innovative tracking solutions, fueled by her belief that tracking can be both: fun and actionable. Her mission is to transform the way we do tracking by leveraging automation, the latest scientific thinking, and a dynamic mix of human and artificial intelligence.

Register

Discussion Club - 11/29/2024
2024-11-29 12:00 - 13:00 | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

Dr. Christopher Adams, CAIP, will offer thoughts (of between 5-10 minutes in length) at the outset of the hour. He will speak about public opinion polling in the current environment, with a focus upon the fact that pollsters seemingly missed the mark in the recent US Presidential election. While Vice-President Harris was widely held by many polls to be ahead at the end of the campaign by perhaps two percentage points, she ended up losing the popular vote by approximately three points on election day. The Discussion Club gathering will be asked to offer thoughts on the challenges of general public surveying in Canada, both in terms of public opinion polling as well as survey research more generally in the marketing research and analytics sector.

Dr. Christopher Adams, CAIP: Christopher Adams holds two degrees from the University of Manitoba (St. Paul’s College) and a PhD in Political Science from Carleton University. He was appointed in 2012 and is in his third term as the Rector of St. Paul’s College, an affiliated college of the University of Manitoba.

Register

Toast Masters International
2024-11-21 12:00 - 13:00 | Online
CAIP Canada Toastmasters Club
CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.

Gain the public speaking skills you need to communicate with confidence and excellence!

Learn More

Navigating the Career Ladder
2024-11-20 17:30 - 19:00 | Online
Three leaders, CAIPs on the client and agency side, share their paths to success
Enhance your professional journey by joining us for an enlightening panel discussion featuring three distinguished leaders: Linda Di Luzio, CAIP, FCRIC Director of Market Insights at Bell; Carla Flamer, CAIP, Chief Client Officer, Ipsos Canada; and Christine Farrugi, industry veteran who has successfully transitioned to career coaching. Now prominent leaders with influence in their organization, they will share what worked for them to gain influence and excel in the workplace.
Following the insights shared by our esteemed panelists, you will have the opportunity to engage in a vibrant conversation with your peers, providing an excellent platform to exchange perspectives and deepen your understanding of the discussed topics.
In the second segment of the event, attendees will be divided into smaller groups for more focused and interactive discussions in breakout rooms. This format not only encourages a more personalized engagement but also fosters meaningful connections and the sharing of diverse viewpoints.
Don’t miss this unique opportunity to learn from the best, network with like-minded professionals, and take the next step towards advancing your career.

Speakers

Linda Di Luzio, CAIP, FCRIC
Director, Market Insights, Bell
Linda has been working in the marketing research industry for over 20 years. Based in Montréal, Linda Di Luzio is currently the Director of Market Insights at Bell, Canada’s largest communications company. Since joining Bell in 2005, Linda has held various roles within the organization and, in 2013 took on the responsibility of leading a brilliant group of researchers and analysts. In this capacity, she is beyond proud of all the insightful contributions put forward by her team members for the betterment of the company, its customers and Canadians alike, most especially as it pertains to Bell’s commitment to mental health (Bell Let’s Talk) and creating positive outcomes for society, communities and employees (Bell for Better).

Prior to joining Bell, Linda held leadership roles at Vodafone New Zealand and Environics Research Group (now Illumina Research Partners). An academic at heart, she also teaches Marketing Research at McGill University since 2013. Teaching University students keeps her up to date with the latest industry trends as she is shaping the minds of future marketers and business leaders. Linda holds a doctorate in Sociology from The University of Calgary and a law degree from l’Université de Montréal.
Linda has served on various boards of the marketing research and insights industry in Canada such as the former MRIA (both the National and Quebec chapters) as well as the Insights Association, and is also involved with outfits that are aligned with her values and convictions, including women and their fight against cancer.
She is fluent in English and French and can hold a conversation in Italian and Spanish. She is a voracious reader, a theatre enthusiast and a self-proclaimed travel junkie. Having lived in three Canadians provinces (Québec, Ontario, Alberta), including a stint in New Zealand, Linda calls home wherever her beloved husband Bruno and daughter Catherine are, as they make every day a whole lot brighter.

Carla Flamer, CAIP
Chief Client Officer, Ipsos Canada

Carla began her research and marketing career with Procter & Gamble Inc, working in most of the company’s product areas over a six-year period. Following her tenure at P&G, Carla was Vice President and co-owner of Marketing Initiatives, where she provided market research and market consulting to a variety of clients. Carla made the move to a company that Ipsos acquired 25 years ago, and has held both local and global responsibilities.
For over a decade, Carla led the research business unit that offers insights and advisory work related to Marketing and to Innovation: business strategy, branding, brand equity, segmentation and shopper research.
Four years ago, Carla took on the role of Chief Client Officer, responsible for client relationships, building client knowledge across Ipsos’ specialized research teams, business development and client-facing marketing for Ipsos in Canada.
She has been involved in career development initiatives, including the launch of the North American Mentoring for women program at Ipsos, supporting the mentoring pilot for the International Women’s Federation Canada (IWFC), being a mentor herself, and meeting with many people about their career options and considerations.
Carla’s academic background includes an MBA from the Schulich School of Business, and a BSc in Psychology/Anthropology from the University of Toronto.

Christine Farrugia
Leadership and Career Coach
Christine is a passionate leadership coach and esteemed executive. She has 20 years of real world experience leading teams of up to 300 people at major Canadian companies including Wealthsimple, Loblaw Companies Limited and KPMG. At both Loblaw and Wealthsimple she successfully built customer insights teams focused on taking a more customer-centric approach to strategic decision making and shifting the culture of the organization to put the customer at the centre. She knows first hand the challenges and opportunities associated with building a career as an insights leader. Christine has an MBA from Stanford University’s Graduate School of Business and is a Certified Khan Method Coach.
Leveraging peak performance coaching, Christine now helps leaders, and their teams, maximize their impact and influence in their organizations and build a career that makes them a excited to get out of bed every morning.

Register

Improving Accessibility in Research for People with Disabilities
2024-11-14 13:00 - 14:00 | Online
Accessibility in research gives greater access to an often underrepresented audience, helps differentiate brands, addresses problems before they become costly, and improves experiences for all. Despite this, accessibility is too often not considered in the research process. Hear about how you can help change this! Members of the Accessible Insights Consortium (AIC) will share an accessibility toolkit developed by the Accessible Insights Consortium and released as part of a merger with Insights Association’s IDEA Council.

Speakers:

Kari Bassett

Kari Bassett has over a decade of advertising insights experience among consumers and B2B audiences. She is proud to contribute to the Accessible Insights Consortium as well as other DEI and CSR initiatives within Verizon. She deeply loves Gantt charts. She’s been a WIRe mentor for the last 4 years and is a fierce advocate for the program!

Claire Ferrari

Claire Ferrari holds a Ph.D. in Rehabilitation Sciences & Human Computer Interaction, and a master’s in Interactive Telecommunications. As Principal UX Researcher at Verizon, Claire has built and continues to lead the company’s Accessible UX Research practice. Her work is dedicated to empowering others to include people with disabilities in product design – pushing practices beyond compliance, and improving experiences for all.

Register

Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble
2024-11-13 12:00 - 13:00 | Online
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
Description/Summary:
Marketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.

You will learn:

Why, in this global economy, there is a growing trend toward international cooperation to harmonize advertising standards

What are the recent areas of focus for the agencies tasked with the promotion of consumer protection and, in some cases, the enforcement of civil antitrust law
What are some key elements that require careful consideration when designing ad claim substantiation research

Speakers

Speaker: Sue Collin, Senior Vice President

Speaker:Lisa Cooper, Senior Vice President

With more than 30 years of consumer insights experience each, Lisa and Sue provide research consulting for CPG, HBA, Healthcare and Financial Services institutions. While Lisa and Sue’s work spans all facets of consumer research, they both have particular expertise in the very specialized discipline of Ad Claim Substantiation, where they aid clients in assessing the risks vs. rewards of making specific claims and guide them through the design and execution of fair and balanced consumer claim substantiation research

Register

Stay tuned for CRIC CEO Forum 2025
2024-11-12 | Canopy by Hilton Toronto Yorkville, 387 Bloor St E,, Toronto,, ON, M4W 1H7, Canada
CRIC CEO Forum 2024
Exclusively for leaders

Sponsored by:

Overview
Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including:

Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Top Challenges and Opportunities facing the Insights Industry
The AI Imperative for Insights CEOs
Addressing the Threat to Data Quality
Advocacy Priorities

The 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.
The CRIC CEO Forum will take place from at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm
We’ve also made reservations for an informal dinner in particular for our out-of-town guests, but all participants are encouraged and welcome. The reservations are for 6:30pm the evening before the event on November 11th at the Dia Restaurant located in the Canopy by Hilton Yorkville Hotel. Those attending the dinner will order and pay directly at the restaurant.
Please RSVP on the form below if you’d like us to reserve a seat.

Sponsor the CRIC CEO Forum
Sponsor the CRIC CEO Forum The CRIC CEO Forum offers your company the opportunity to showcase your brand to the industry’s top decision makers. Contact CRIC CEO at 647-740-9790 or at john.tabone@15.222.155.171.

CRIC CEO Forum Agenda
CRIC CEO Forum Agenda
8:00am – 8:30am: Networking Breakfast
8:30am – 8:45am: Welcome
8:45 am – 10:15am: Top Challenges and Opportunities facing the Insights Industry-CEO Panel and Breakout
In this session, CRIC’s CEO will share highlights of the CRIC Size of the Industry survey and will then moderate of panel of leading CEOs featuring Cynthia Pachovski, CEO Ipsos Canada, Jean-Marc Léger, CEO, Léger and Margaret Brigley, CEO Narrative Research on the top challenges and opportunities for the Insights Industry in Canada. Following the panel, CEOs in attendance will break into groups to further discuss the challenges and opportunities and how we can work together to support the continued growth of the Canadian Insights Industry.
10:15am – 10:30am: Morning Break
10:30am – 12:00pm: Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Led by Giselle Kovary, Head of Learning & Development at Optimus SBR
In the age of agile methodologies and remote work, mastering cross-team collaboration is pivotal in driving innovation and ensuring that all parts of a research agency, regardless of its size, are working towards the same objectives. Gone are the days when individuals could operate as isolated islands of productivity. The challenges and opportunities of the modern business world are far too complex for any single group or individual to shoulder alone.
Effective cross-team collaboration dismantles barriers, facilitating a fluid exchange of ideas and information among different departments and individuals. A more collaborative approach not only enhances problem-solving capabilities and creativity but also cultivates an environment of inclusivity and mutual respect. By harnessing diverse skills and viewpoints, research agencies, regardless of their size, can swiftly respond to market shifts, uncover opportunities, and sustain a competitive edge.
Giselle Kovary will lead off this workshop by highlighting the best practices for increasing cross-team collaboration. She will then facilitate group discussions where participating CEOs will be able to share their ideas on how agencies in our industry can improve performance and optimize innovation through collaboration.

12pm – 1pm: Networking Lunch
1pm – 2pm: The AI Imperative for Insight CEOs
Artificial Intelligence (AI) has the potential to be a catalyst for unprecedented innovation in our industry. In fact, a survey of Canadian Insights Executives conducted by Leger for the CRIC earlier this year found that AI Implementation was a top priority amidst revenue concerns, cost management, and economic uncertainty. In this session, CRIC’s CEO will share key insights from this survey. Jason Zweig, Manager Partner and Vice President, Canadian Viewpoint and Chair of the CRIC AI Committee will then highlight some of the initiatives of the CRIC AI Committee. CEOs in attendance will then engage in breakout sessions to discuss and share how our industry must responsibly embrace AI.
2pm – 3pm: Addressing the Threat to Data Quality
The threats to data quality are global in nature and the solutions require a global effort. That is why the Canadian Research Insights Council is part of the Global Data Quality Initiative (GDQ), working with leading associations around the globe to champion global data quality. In this session, CRIC CEO will share key GDQ initiatives and Greg Matheson, Co-CEO, Quest Mindshare and Chair of the CRIC Online Research Committee, will highlight how Canada is contributing to the global efforts. The session will end with a breakout session to identify additional opportunities for Canada to contribute to addressing the threats to data quality.
3pm – 3:15pm: Afternoon Networking Break
3:15pm – 4:15pm: Advocacy Priorities
Facilitated by Greg Jodouin, President PACE Public Affairs & Community Engagement and John Tabone, CEO of CRIC.
In this session, Greg Jodouin and John Tabone will provide a brief update on key Government Relation and advocacy topics including an update on the status of the proposed new federal privacy and AI legislation, call blocking/labeling, gig economy legislation and more. CEOs will then be invited to discuss and share their ideas on additional advocacy priorities from CRIC.
4:15pm – 4:30pm: Concluding comments

Toastmasters International
2024-11-08 12:00 - 13:00, 2024-10-24 12:00 - 13:00 | Online

Ethical AI in Market Research: Balancing Innovation and Trust
2024-10-28 12:00 - 13:00 | Online
As AI plays an increasing role in how our industry gathers, analyzes and communicates insights, it is more critical than ever that we consider the ethical implications of using AI.
Join members of the Canadian Research Insights Council’s AI Committee, Margaret Chapman, Paul Acerbi and Kathy Cheng, as they review the Canadian Research Insights Council’s (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic, ethical and responsible use of AI tools. The principles cover transparency, data security, protecting participants from harm, minimizing bias, and ensuring oversight when using artificial intelligence in market research.
In addition, the webinar will highlight ESOMAR’s 20 questions to help buyers of AI-based services for market research and insights.

Speakers

Speaker: Margaret ChapmanCAIP, COO and Partner, Narritive Research
Margaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999, she has worked as a consultant, specializing in group facilitation, in-depth interviewing, marketing, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator, she has conducted hundreds of focus groups and interviews to evaluate concepts, advertising and communications, website usability and gather customer feedback. Margaret’s curiosity has taken her to many stops around the world, but she has found a home in Halifax where she loves to volunteer to help make the city vibrant. She is currently the Vice Chair of the Board for Symphony Nova Scotia, and co-chairs the AI Ethical Guidelines & Public Policy Advocacy Sub-Committee for CRIC. She is chair of the advisory board for Dalhousie University’s MBA program. She has previously chaired the board of directors for the Halifax Chamber of Commerce and Metroworks, a skills development social enterprise. She has also volunteered for Hospice Halifax and 2b theatre. In 2021 and 2022 Margaret is proud to have chaired the Executive Cabinet of the QEII Foundation Ride for Cancer. Margaret holds an MA from the University of Southern California and a BA from Simon Fraser University. Her sidekick Betty can be found at Narrative Research on many Fridays. Margaret loves to play music with her string quartet, GEMM, the PEI Symphony and Nova Sinfonia.

Speaker: Kathy Cheng CEO, Nexxt Intelligence | inca
Kathy founded Nexxt Intelligence with 20+ years of global market research experience, and a conviction that quantitative research could be improved by adding a qualitative dimension and using qualitative principles of building rapport, engagement, projection, and probing to deliver deeper insight at scale. That’s the motivation behind inca, Nexxt Intelligence’s Conversational AI for deeper insight faster. Previously Kathy worked at Environics, Ipsos in Canada, and Nielsen in Shanghai.

Speaker: Paul Acerbi SVP, Ipsos
Paul is a seasoned professional with over 25 years of experience in the industry. As a trusted advisor, he has worked with renowned global brands such as BRP, Unilever, The Home Depot, Ferrero, Diageo, Sapporo, and Nike. In 2020, Paul joined the Ipsos Client Organization as a Client Officer, where he excels in connecting the dots between diverse stakeholder groups within both client and Ipsos organizations. His expertise lies in providing context, meaningful insights, and facilitating actionable strategies to enhance the value delivered by Ipsos.
In addition to his role as a Client Officer, Paul is Ipsos Canada’s AI Adoption Team Lead and a member of Ipsos’ Global AI Team and sits on Ipsos North American’s AI Steering Committee. He is passionate about the intersection of AI and market research and has led a session on AI’s impact on the research industry for the Canadian Research Insights Council’s (CRIC) CEO Forum.
Paul is also actively involved with CRIC, where he serves as a member of the CRIC AI Committee and Co-Chair of CRIC’s AI Ethics Subcommittee. In these roles, he contributes to shaping the future of AI in the Canadian marketing research landscape while ensuring the ethical application of AI technologies.

Register for the Webinar ↓

Ethical AI in Market Research: Balancing Innovation and Trust

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CAIP Canada's Discussion Club 10-25-2024
2024-10-25 12:00 - 13:00 | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

Register

Foundations for the Future: Exploring the 5 Career Stages
2024-10-23 19:00 - 22:00 | Online
Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research.
We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like.
We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed.
Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR.
A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*

Register

GRBN Webinar: Trust and the Participant Bill of Rights (Americas / Europe)
2024-10-23 12:00 - 13:00 | Online
Join us to hear highlights from the GRBN 2024 Global Trust Survey and see what leading market research associations across the Americas and Europe are doing to improve relationships with research participants – and increase trust in MRX.
Presenters:

Melanie Courtright, Insights Association – U.S.
Debrah Harding, MRS – UK
Bettina Klumpe, ADM – Germany
John Tabone, CRIC – Canada
Pólux Arañó, AMAI – Mexico

Register

CAIP Canada Monthly Discussion Club
2024-09-27 12:00 - 13:00 | Online
Want to engage with CAIPs on today’s key industry topics?
At the end of the month CAIP Canada will hold an inaugural gathering of the CAIP Canada Discussion Club. Each month or so you will be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test! 😊
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
Our first meeting is scheduled for Friday September 27th at noon EDT. We then plan to meet on the last Thursday or Friday of the month (based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

Global Data Quality: The Latest on International Guidelines & Initiatives
2024-09-26 10:00 - 11:00 | Online
To assist you and your team’s efforts to mitigate fraud and improve data quality, leaders from the GDQ will provide important updates on recently released tools and standards. You’ll also get up to speed on the progress of several ongoing initiatives.
Join us to learn about:
– Clients’ Guide to Data Quality in Online Research – Technology Solutions – Data Quality Benchmarks – Guidance on End Link Fraud in Survey Research– Incentive Best Practices – Engagement with Law Enforcement Regarding Research Fraud – Data Quality Glossary Updates
See what’s coming next and how to get involved as we push towards a more transparent and healthy data environment.
The GDQ coordinates efforts by the Association for Qualitative Research (AQR), The Canadian Research Insights Council (CRIC), ESOMAR, Insights Association, MRS, QRCA, The Research Society (TRS), SampleCo n, and The Association of Market Research Austria (VMÖ) to address ongoing and emerging risks to data quality in the market and social research, consumer insights and analytics industry.

Register

Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies
2024-09-25 12:00 - 13:00 | Online
What’s it about?
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.

What’s in it for me?
In this webinar we will discuss:

AI’s Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses.
Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations.
Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.
Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these biases to ensure fair and ethical AI usage.
Future of AI: We will also discuss the fact that AI technology is rapidly evolving, and organizations must adapt quickly and why it is critical for companies to experiment with AI now.

Who is this for?
Learning outcomes

You will get some specific suggestions on ways you can approach experimentation starting today, even if you haven’t yet tried as well as some more advanced strategies for experimentation if you are already an advanced user.
You will get specific approaches to think about bias detection and comparing that to your existing anti-bias processes.
Learn why you need to be experimenting with the use of AI in your business.
Learn what you can do right now to safely experiment with AI.
Learn to measure the positive impact of these experiments so you can scale.
Learn how this kind of experimentation doesn’t require massive investments and rather how we can learn from others mistakes in making massive investments too soon.

What’s it about?
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
What’s in it for me?
In this webinar we will discuss:

AI’s Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses.
Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations.
Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.
Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these biases to ensure fair and ethical AI usage.
Future of AI: We will also discuss the fact that AI technology is rapidly evolving, and organizations must adapt quickly and why it is critical for companies to experiment with AI now.

Who is this for?
Learning outcomes

You will get some specific suggestions on ways you can approach experimentation starting today, even if you haven’t yet tried as well as some more advanced strategies for experimentation if you are already an advanced user.
You will get specific approaches to think about bias detection and comparing that to your existing anti-bias processes.
Learn why you need to be experimenting with the use of AI in your business.
Learn what you can do right now to safely experiment with AI.
Learn to measure the positive impact of these experiments so you can scale.
Learn how this kind of experimentation doesn’t require massive investments and rather how we can learn from others mistakes in making massive investments too soon.

Register

Speakers:

Rolfe Swinton

VP Data & AI Innovation and Data Partnerships, North America for NielsenIQ

Rolfe is an entrepreneur, business strategist and innovator. Previously he founded a number of pioneering companies in the insight and media industries including RealityMine, Lumi Mobile and Match Girl Productions. He has raised over $50M in venture financing from top VCs. He has co-led a $1Bn PE-backed rollup in the media industry. Rolfe also serves as adjunct professor of entrepreneurship and innovation atINSEAD. Swintonhas a B.A. from Yale University, an M.Phil fromCambridge, and an MBA fromINSEAD. He is married and has three children.

Ed Keller

Moderator
Executive Director, MRII

Ed Keller is one of the foremost experts in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies, he has built and sold businesses, launched data and insights platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS, data/analytics & MRX companies.
Ed has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book, The Influentials, has been called the “seminal moment in the development of word of mouth.” His second book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, was named the Best Book in Marketing by the American Marketing Association.
Ed is a leader and innovator in word of mouth measurement, analytics, and strategy as well as word of mouth marketing, influencer marketing and the creator economy, social media analytics, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors.
After selling the Keller Fay Group and remaining on as CEO of Engagement Labs, Ed led the development of TotalSocial, a patented platform that integrates measurement of both offline WOM and social media conversation about brands, with analytics to link the results to business outcomes such as sales, brand health, and media amplification.

Webinar: Optimizing Generative AI Tools for Market Research
2024-09-24 12:00 - 13:00 | Online
You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is, how it works, or most importantly – how to leverage it for professional outcomes. If that sounds like you, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical, with an emphasis on integrating AI tools seamlessly into professional insights workflows.
We will explore the foundational concepts of generative AI, including key elements like “tokens” and critical parameters such as temperature, frequency penalty, and nucleus sampling that influence AI behavior and output. Additionally, we’ll delve into model fine-tuning, practical use cases, and best practices with by hands-on examples that you can immediately apply to enhance your work.

Key Takeaways:

AI Demystified: Understand how generative AI works in straightforward terms, tailored for market research professionals (no technical AI knowledge required).
Parameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs.
Actionable Best Practices and Tips: Discover tips and best practices for using AI tools to streamline your research processes and enhance outcomes.
Workflow Integration: Gain insights into professional workflow strategies that incorporate generative AI effectively and responsibly, making it easier to apply these tools in your daily tasks.

By attending, you will gain an intuitive understanding of AI’s capabilities and limitations, alongside actionable strategies to immediately start using generative AI tools more effectively in your market research projects. This session is perfect for those new to AI and more seasoned users alike, providing valuable insights that can enhance your approach to research.

Speaker: Brenden SommerhalderVice President, MQO Research
Brenden is an innovation-minded “people insights hunter” with over 15 years of leadership in research, decision-making, and marketing strategy development. He has worked with clients across public, private, and not-for-profit sectors in a variety of industries such as government, utilities, consumer packaged goods, telecommunications, hospitality, retail, pharmaceuticals, and media.
As Vice President at MQO Research and Managing Director of MQO A.I. Hub, in recent years Brenden has led the research and development of an internal suite of A.I.-powered tools and services, and led the successful “go-to-market” of the firm’s client-facing SaaS platform: MQO A.I. Hub. MQO is also an Early Access Research & Development Partner with OpenAI, enabling a deep understanding for the frontiers of this cutting-edge technology.
Brenden has given talks about A.I. at the 2023 and 2024 conferences of the Canadian Research Insights Council (CRIC) and serves on CRIC’s A.I. Task Force. He regularly provides advice to organizational leaders on integrating A.I. in their workplaces for professional outcomes, including helping to lead the development of internal policies for A.I.
As a “techie” and “tinkerer” at heart and a hardened “quant” at mind, Brenden has always been quick to adapt and adopt the latest tools available to solve the task at hand while protecting the integrity of the work through careful planning and rigorous validation.

Register for the Webinar ↓

Optimizing Generative AI Tools for Market Research

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ToastMasters International: Super CAIPs
2024-09-13 12:00 - 13:00 | Online
What is Toastmasters International?
CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.

Gain the public speaking skills you need to communicate with confidence and excellence!

Learn More & Register →

Moderator Essentials: learn to moderate focus groups
2024-09-09 - 2024-09-10 | CRC Research, 121 Bloor St E, Toronto, ON, M4W3M5
In this course, you will moderate a real focus group. The course is hands-on, with generous opportunities to practice moderating skills, as well as prepare you in a theoretical and in a real-life context.
If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person focus groups and interviews for qualitative research this course is for you! The valuable skills you will acquire through this course are also transferrable to user experience (UX) research. This course, delivered in-person over 2 days, will help you develop a skillset for powerful questioning and effective listening. The focus will be on learning how to ask the right questions, gaining the skills to confidently run in-group exercises, and understanding how to manage basic group dynamics.
The last part of the course will have you designing the guide for and moderating a real focus group, putting your new skills into practice. Come prepared to engage, have fun and learn all about the essentials of in-person moderation!

Lindsay:
It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I’ve learned and had a chance to practice.

Emma:
I think how immersive the course was is a real selling feature…being able to learn tools and then immediately apply and refine them is a really valuable and impactful experience.

Miriam:
I feel really great! Deborah and Bronwen are great educators. I felt very mentored and safe…I really enjoyed that we got to practice with real life participants. That was beyond what I expected.

If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person qualitative focus groups and interviews this course is for you!
The course:

Is hands-on – delivered in-person over 2 days.
Offers generous opportunities to practice moderating skills – you will moderate a real focus group!
Will prepare you in both theoretical and real-life contexts.

What you will take away:

A skillset for powerful questioning and effective listening.
Learn how to ask the right questions, the tools to confidently run in-group exercises, and understand how to manage basic group dynamics.
Valuable skills that are transferrable to user experience (UX) research.
You will design a discussion guide for and moderate a focus group with real participants, putting what you have learned into practice.

Come prepared to engage, have fun and learn all about the essentials of in-person moderation!

Objectives

We will primarily focus our learning and practice on:

Setting yourself up for success before fieldwork
Understanding the elements of good Discussion Guide design
How to introduce a group and build rapport
Asking effective questions and probes
Maintaining the flow of the discussion and keeping it on track
Managing group dynamics, including challenging respondents
Tips for specialized questioning techniques and exercises to elicit deeper responses

Learning Outcomes

At the conclusion of this Moderating Essentials Course, participants will have:

A new skillset that will enable them to understand how, and when, to ask effective questions and probes
A good understanding of some specialized tools and exercises that can enhance in-person qualitative discussions
An understanding of group dynamics and some techniques to overcome typical challenges of in person qualitative discussions

Who is this course intended for?

This course would be well-suited for those with education in market research or at least 1 year experience working in the market research field who are also aspiring moderators (or relatively new moderators) looking to acquire a skillset for moderating in person focus groups qualitative discussions. Participants will ideally have at least observed focus groups in the past.

Instructors

Deborah Klotz has over 15 years experience as an accomplished qualitative research consultant. Her curiosity drives her to explore people’s motivations and behaviours, to understand client businesses and to dig for deep insights.

Prior to joining the CAIP instructor team, she taught moderating skills through the Marketing Research and Intelligence Association (MRIA) and the RD Centre for learning. Deborah is also a frequent guest lecturer for the Humber RAP Program.
Deborah has won multiple awards for her work including the MRIA’s 2015 Research and Excellence Award and the 2016 Emerging Leader Award

Deborah has experience managing a qualitative practice for two full-service research firms and working with a broad range of clients in industries including (but not limited to) Travel & Tourism, Fast-moving Consumer Goods, Financial Services, Professional Services, Technology, Education, Media and Crown Corporations/Government Agencies.

Bronwen Ward believes every person has a unique and interesting story to tell. She values human perspectives and is always seeking to understand underlying motivations that drive human decision making and behaviour. She is an expert at forging connections, allowing people to feel comfortable and relaxed while facilitating deep meaningful discussions.

Bronwen’s wealth of experience in qualitative research crosses many industries and categories. Her skillset provides unparalleled value with both excellence in the details and a keen understanding of the strategy.
Bronwen has taught the Qualitative Research Course for the Georgian College RAP Program and has been a frequent guest lecturer.

Deborah and Bronwen are both passionate about sharing their learning and expertise with others. They both currently work at Upwords, a boutique, qual-focused research consultancy, where they help brands make human connections.

Register for Moderator Essentials

ESOMAR Congress - Exclusive North American Breakfast in partnership with CRIC
2024-09-08 - 2024-09-10 | Esomar Congress 2024, Syngrou Avenue 89-93, Athens, Attica, 11745, Greece
Define the Future of Insights at Mind | Myth | Machine in Athens!

Join us for a transformative four-day event in Athens, where ancient history meets modern innovation. Mind | Myth | Machine offers a unique platform to explore the convergence of human wisdom, storytelling magic, and cutting-edge technologies.
​Dive into groundbreaking ideas and innovative approaches in the world of insights. Engage with industry professionals, expand your network, and sculpt the ever-evolving narrative of the industry. Equip yourself with the tools, knowledge, and contacts you need to shape your future.
​Don’t miss this opportunity to be part of a pioneering community dedicated to inspiring and leading the global insights industry!

(Breakfast is Free with Esomar Congress)

Coming to Athens for the ESOMAR Congress?
All Canadians are invited to join CRIC and ESOMAR-NA at the North American Breakfast! Seats are limited and available on a first-come, first-served basis. Please RSVP today.
*This is an exclusive event for Congress attendees from North America.

Learn More

How A&W Drives Pricing Strategy with Automated Advanced Insights
2024-09-05 13:00 - 14:00 | Online
Delve into A&W’s successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products.
This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation’s largest quick-service restaurants.
Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers.
Discover how Stephanie’s application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity.
‍Key Takeaways:‍

The need for real-time pricing research in a volatile and competitive environment
How a fast-food chain uses advanced method insights to dominate its industry
How insights can proactively drive conversations, instead of as reactionary retros
How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data

Register

Speakers:

Stephanie McEwan
Manager,
Consumer and Market Insights, A&W Food Services of Canada, Inc.

Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and data analysis, bringing forward insights that helped launch new revenue streams, such as all-day breakfast, delivery, and Brew Bar. Stephanie has led research on shifting demographics, purchase behaviors, and emerging trends, contributing to A&W’s significant growth in the Canadian market. Today, Stephanie works closely with the Corporate Strategy, Marketing, and Innovation Teams to ensure the Voice of the Guest is always present in A&W’s business decisions. Her openness to research innovation and drive for trustworthy outputs has ensured consistent, trusted, and sought-after research across the business.

Dr. Thomas Fandrich
Co-Founder, CCO & US Managing Director,
quantilope

Thomas Fandrich is the Co-Founder, CCO, and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing and the Journal of Product Innovation Management. Prior to starting quantilope, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel.

Webinar: "So You Lost Your Job, Now What?"
2024-08-29 13:00 - 14:00 | Online
Whether you’ve been downsized, laid off, or simply can’t find the right fit, job loss is an uncomfortable struggle many experience but few truly discuss publicly. This interactive session will look at the timeline of job loss: from the first pangs of concern, to the dreaded call from HR, and the weeks (or months) of job searching afterwards. Regardless of where you are in your career, this session will set you up for success by preparing you for transitioning between roles smoothly.
Note: this webinar is part one of our three-part Annual Webinar Series; when you register, you’ll receive an invitation to all three (June, July, August) sessions.
A BIG thank you to Fuel + The Focus Room for supporting this series and making it free, year after year, for the WIRe community!

Register

Speakers:

Lindsey GladdenInsights Leader/ Job Seeker

Lindsey is an insights leader specializing in shopper insights with 15 years of experience across a variety of industries. She is known for her consumer centric mindset and storytelling abilities, as well as being highly caffeinated and highly curious. Lindsey lives north of Dallas with her husband and 2 amazing kids, and is excited to find the next organization where she can bring insights to life and help build out new capabilities.

January KhoshnoodVP Research Operations @ Screen Engine/ASI

January is an accomplished results-driven leader, proven in cultivating high-performing cross-functional teams and strategically leveraging relationships while focusing on the bottom line and transforming business models to create scalable ongoing impact. She has nearly 20 years of experience in online data collection in various roles in Sales, Product, and Operations both the vendor (GMI, Kantar, Dynata) and agency side (Hall & Partners and SE/ASI).

Mika TurnerVP, Human Resources at Innovate MR

Earning her BA in Psychology in 2005, Mika began her career in social worker in Los Angeles. She later found her passion in Human Resources and completed her Professional Human Resources certificate from HRCI in January 2013. Continuously learning, Mika is an active member of SHRM and regularly attends organizational development trainings to ensure that she is on the cutting edge of HR trends.
Mika has spent the last 14 years in HR, spanning across the market research, and other tech-based industries. She returned to the market research industry after beginning her career with the founding team at uSamp/Instantly.
Mika is passionate about people, inclusivity, and professional advancement, working to set an example to her daughter every day. She is dedicated to making the business world a better place and demonstrate for her family that anything is possible.

CAIP Exam Registration Deadline
2024-08-21
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.
Registration deadline for:

April session is in February and for
October session is in August.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam
Questions? Suggestions? Contact info@caip-paim.ca.

CRIC CEO Forum 2023
2023-11-26 | OMNI King Edward, 37 King St E, Toronto, Ontario, M5C 1E9, Canada
Overview
The CRIC CEO Forum is designed exclusively for CEOs and senior executives from agencies who are responsible for managing a research company. The CRIC CEO Forum will examine some of the top topics facing industry leaders. The CRIC CEO Forum will feature subject matter experts leading interactive sessions on some of the most pressing leadership issues. Attendance will be limited to allow an immersive and engaging session.
Topics covered will include:

Different Generational Approaches to Work:™ Leading & Engaging Multigenerational Employees-facilitated by Giselle Kovary, M.A., Head of Learning & Development, Optimus SBR.
The Impact of AI on Insights – facilitated by Paul Acerbi, SVP, Client Organization, Ipsos
Managing Pricing Pressure and Maximizing ROI (Return on Insights) – client panel featuring Margaret Tso, CAIP, Senior Manager, Consumer Insights, Cadillac Fairview and Audrey Choong, CAIP, Consumer Insights Lead, Aldo will explore how agencies can help them maximize their investment in insights. Diana Lucaci, CEO, True Impact, will moderate the panel
Addressing Emerging the Threats to Data Quality – Greg Matheson, CoCEO of Quest Mindshare and Chair of the CRIC Online Research, Sam Pisani, CAIP, Managing Parter, The Logit Group and Rob Berger, EVP, Global Qualitative, Sago will review challenges and lead a discussion on solutions.
CRIC Advocacy Agenda – facilitated by Greg Jodouin, President, PACE Public Affairs & Community Engagement and John Tabone, CEO, Canadian Research Insights Council

All participants are encouraged to attend the Pre-Forum Dinner that will be held at 6pm on November 26, 2023 at Oliver & Bonacini Café Grill located at 33 Yonge Street at Front
View the full programme.
