You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is, how it works, or most importantly – how to leverage it for professional outcomes. If that sounds like you, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical, with an emphasis on integrating AI tools seamlessly into professional insights workflows. We will explore the foundational concepts of generative AI, including key elements like “tokens” and critical parameters such as temperature, frequency penalty, and nucleus sampling that influence AI behavior and output. Additionally, we’ll delve into model fine-tuning, practical use cases, and best practices with by hands-on examples that you can immediately apply to enhance your work. Key Takeaways: AI Demystified: Understand how generative AI works in straightforward terms, tailored for market research professionals (no technical AI knowledge required). Parameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs. Actionable Best Practices and Tips: Discover tips and best practices […]

Want to engage with CAIPs on today's key industry topics? At the end of the month CAIP Canada will hold an inaugural gathering of the CAIP Canada Discussion Club. Each month or so you will be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. Don’t worry, there won’t be a test! 😊 This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!    When is it? Our first meeting is scheduled for Friday September 27th at noon EDT. We then plan to meet on the last Thursday or Friday of the month (based on the groups needs).    Where is it? The discussion will take place online via zoom to connect you with CAIPs from across the country. Why Join? This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

CAIP Canada Toastmasters Club CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product. Gain the public speaking skills you need to communicate with confidence and excellence!