What is Toastmasters International? CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.Gain the public speaking skills you need to communicate with confidence and excellence!
You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is, how it works, or most importantly – how to leverage it for professional outcomes. If that sounds like you, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical, with an emphasis on integrating AI tools seamlessly into professional insights workflows. We will explore the foundational concepts of generative AI, including key elements like “tokens” and critical parameters such as temperature, frequency penalty, and nucleus sampling that influence AI behavior and output. Additionally, we’ll delve into model fine-tuning, practical use cases, and best practices with by hands-on examples that you can immediately apply to enhance your work. Key Takeaways: AI Demystified: Understand how generative AI works in straightforward terms, tailored for market research professionals (no technical AI knowledge required). Parameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs. Actionable Best Practices and Tips: Discover tips and best practices […]
What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.What's in it for me? In this webinar we will discuss: AI's Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses. Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations. Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees. Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these […]
To assist you and your team’s efforts to mitigate fraud and improve data quality, leaders from the GDQ will provide important updates on recently released tools and standards. You’ll also get up to speed on the progress of several ongoing initiatives. Join us to learn about: - Clients’ Guide to Data Quality in Online Research - Technology Solutions - Data Quality Benchmarks - Guidance on End Link Fraud in Survey Research- Incentive Best Practices - Engagement with Law Enforcement Regarding Research Fraud - Data Quality Glossary Updates See what’s coming next and how to get involved as we push towards a more transparent and healthy data environment. The GDQ coordinates efforts by the Association for Qualitative Research (AQR), The Canadian Research Insights Council (CRIC), ESOMAR, Insights Association, MRS, QRCA, The Research Society (TRS), SampleCo n, and The Association of Market Research Austria (VMÖ) to address ongoing and emerging risks to data quality in the market and social research, consumer insights and analytics industry.
Want to engage with CAIPs on today's key industry topics? At the end of the month CAIP Canada will hold an inaugural gathering of the CAIP Canada Discussion Club. Each month or so you will be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. Don’t worry, there won’t be a test! 😊 This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis! When is it? Our first meeting is scheduled for Friday September 27th at noon EDT. We then plan to meet on the last Thursday or Friday of the month (based on the groups needs). Where is it? The discussion will take place online via zoom to connect you with CAIPs from across the country. Why Join? This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.
Join us to hear highlights from the GRBN 2024 Global Trust Survey and see what leading market research associations across the Americas and Europe are doing to improve relationships with research participants – and increase trust in MRX. Presenters: Melanie Courtright, Insights Association – U.S. Debrah Harding, MRS – UK Bettina Klumpe, ADM – Germany John Tabone, CRIC – Canada Pólux Arañó, AMAI – Mexico
Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research. We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like. We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed. Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR. A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*
CAIP Canada Toastmasters Club CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product. Gain the public speaking skills you need to communicate with confidence and excellence!
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry. At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you'll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. Don’t worry, there won’t be a test! This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis! When is it? The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs). Where is it? The discussion will take place online via zoom to connect you with CAIPs from across the country. Why Join? This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.
As AI plays an increasing role in how our industry gathers, analyzes and communicates insights, it is more critical than ever that we consider the ethical implications of using AI. Join members of the Canadian Research Insights Council’s AI Committee, Margaret Chapman, Paul Acerbi and Kathy Cheng, as they review the Canadian Research Insights Council’s (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic, ethical and responsible use of AI tools. The principles cover transparency, data security, protecting participants from harm, minimizing bias, and ensuring oversight when using artificial intelligence in market research. In addition, the webinar will highlight ESOMAR’s 20 questions to help buyers of AI-based services for market research and insights.Speakers Speaker: Margaret ChapmanCAIP, COO and Partner, Narritive Research Margaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999, she has worked as a consultant, specializing in group facilitation, in-depth interviewing, marketing, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator, she has conducted hundreds […]
CAIP Canada Toastmasters Club CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product. Gain the public speaking skills you need to communicate with confidence and excellence!
CRIC CEO Forum 2024 Exclusively for leadersSponsored by:Overview Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including: Increasing Cross-Team Collaboration and Enhancing Organizational Alignment Top Challenges and Opportunities facing the Insights Industry The AI Imperative for Insights CEOs Addressing the Threat to Data Quality Advocacy Priorities The 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry. The CRIC CEO Forum will take place from at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm We’ve also made reservations for an informal dinner in particular for our out-of-town guests, but all participants are encouraged and welcome. The reservations are for 6:30pm the evening before the event on November 11th at the Dia Restaurant located in the Canopy by Hilton Yorkville Hotel. Those attending the dinner will order and pay directly at the restaurant. Please RSVP on the form […]