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CRIC CEO Forum 2023

OMNI King Edward 37 King St E, Toronto, Ontario, Canada

Overview The CRIC CEO Forum is designed exclusively for CEOs and senior executives from agencies who are responsible for managing a research company. The CRIC CEO Forum will examine some of the top topics facing industry leaders. The CRIC CEO Forum will feature subject matter experts leading interactive sessions on some of the most pressing leadership issues. Attendance will be limited to allow an immersive and engaging session. Topics covered will include: Different Generational Approaches to Work:™ Leading & Engaging Multigenerational Employees-facilitated by Giselle Kovary, M.A., Head of Learning & Development, Optimus SBR. The Impact of AI on Insights - facilitated by Paul Acerbi, SVP, Client Organization, Ipsos Managing Pricing Pressure and Maximizing ROI (Return on Insights) - client panel featuring Margaret Tso, CAIP, Senior Manager, Consumer Insights, Cadillac Fairview and Audrey Choong, CAIP, Consumer Insights Lead, Aldo will explore how agencies can help them maximize their investment in insights. Diana Lucaci, CEO, True Impact, will moderate the panel Addressing Emerging the Threats to Data Quality - Greg Matheson, CoCEO of Quest Mindshare and Chair of the CRIC Online Research, Sam Pisani, CAIP, Managing Parter, The Logit Group and Rob Berger, EVP, Global Qualitative, Sago will review challenges and lead […]

$800

CAIP Exam Registration Deadline

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October. Registration deadline for: April session is in February and for October session is in August. Click on any of the links below to continue: Why Become a CAIP? Education Requirements Experience Requirements Register for the CAIP Exam Questions? Suggestions? Contact [email protected].

$1000

Webinar: “So You Lost Your Job, Now What?”

Online

Whether you’ve been downsized, laid off, or simply can’t find the right fit, job loss is an uncomfortable struggle many experience but few truly discuss publicly. This interactive session will look at the timeline of job loss: from the first pangs of concern, to the dreaded call from HR, and the weeks (or months) of job searching afterwards. Regardless of where you are in your career, this session will set you up for success by preparing you for transitioning between roles smoothly. Note: this webinar is part one of our three-part Annual Webinar Series; when you register, you'll receive an invitation to all three (June, July, August) sessions. A BIG thank you to Fuel + The Focus Room for supporting this series and making it free, year after year, for the WIRe community! Speakers:Lindsey GladdenInsights Leader/ Job Seeker Lindsey is an insights leader specializing in shopper insights with 15 years of experience across a variety of industries. She is known for her consumer centric mindset and storytelling abilities, as well as being highly caffeinated and highly curious. Lindsey lives north of Dallas with her husband and 2 amazing kids, and is excited to find the next organization where she can […]

Free

How A&W Drives Pricing Strategy with Automated Advanced Insights

Online

Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants. Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers. Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity. ‍Key Takeaways:‍ The need for real-time pricing research in a volatile and competitive environment How a fast-food chain uses advanced method insights to dominate its industry How insights can proactively drive conversations, instead of as reactionary retros How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data Speakers:Stephanie McEwan Manager, Consumer and Market Insights, A&W Food Services of Canada, Inc. Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and […]

Free
Featured

ESOMAR Congress – Exclusive North American Breakfast in partnership with CRIC

Esomar Congress 2024 Syngrou Avenue 89-93, Athens, Attica, Greece

Define the Future of Insights at Mind | Myth | Machine in Athens! Join us for a transformative four-day event in Athens, where ancient history meets modern innovation. Mind | Myth | Machine offers a unique platform to explore the convergence of human wisdom, storytelling magic, and cutting-edge technologies. ​Dive into groundbreaking ideas and innovative approaches in the world of insights. Engage with industry professionals, expand your network, and sculpt the ever-evolving narrative of the industry. Equip yourself with the tools, knowledge, and contacts you need to shape your future. ​Don't miss this opportunity to be part of a pioneering community dedicated to inspiring and leading the global insights industry! (Breakfast is Free with Esomar Congress) Coming to Athens for the ESOMAR Congress? All Canadians are invited to join CRIC and ESOMAR-NA at the North American Breakfast! Seats are limited and available on a first-come, first-served basis. Please RSVP today. *This is an exclusive event for Congress attendees from North America.

€2000 – €2855

Moderator Essentials: learn to moderate focus groups

CRC Research 121 Bloor St E, Toronto, ON

In this course, you will moderate a real focus group. The course is hands-on, with generous opportunities to practice moderating skills, as well as prepare you in a theoretical and in a real-life context. If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person focus groups and interviews for qualitative research this course is for you! The valuable skills you will acquire through this course are also transferrable to user experience (UX) research. This course, delivered in-person over 2 days, will help you develop a skillset for powerful questioning and effective listening. The focus will be on learning how to ask the right questions, gaining the skills to confidently run in-group exercises, and understanding how to manage basic group dynamics. The last part of the course will have you designing the guide for and moderating a real focus group, putting your new skills into practice. Come prepared to engage, have fun and learn all about the essentials of in-person moderation! It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I've learned and had a chance to […]

$2800 – $3000

ToastMasters International: Super CAIPs

Online

What is Toastmasters International? CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.Gain the public speaking skills you need to communicate with confidence and excellence!

$198

Webinar: Optimizing Generative AI Tools for Market Research

Online

You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is, how it works, or most importantly – how to leverage it for professional outcomes. If that sounds like you, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical, with an emphasis on integrating AI tools seamlessly into professional insights workflows. We will explore the foundational concepts of generative AI, including key elements like “tokens” and critical parameters such as temperature, frequency penalty, and nucleus sampling that influence AI behavior and output. Additionally, we’ll delve into model fine-tuning, practical use cases, and best practices with by hands-on examples that you can immediately apply to enhance your work. Key Takeaways: AI Demystified: Understand how generative AI works in straightforward terms, tailored for market research professionals (no technical AI knowledge required). Parameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs. Actionable Best Practices and Tips: Discover tips and best practices […]

Free

Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies

Online

What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.What's in it for me? In this webinar we will discuss: AI's Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses. Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations. Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.  Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these […]

Free

Global Data Quality: The Latest on International Guidelines & Initiatives

Online

To assist you and your team’s efforts to mitigate fraud and improve data quality, leaders from the GDQ will provide important updates on recently released tools and standards. You’ll also get up to speed on the progress of several ongoing initiatives.  Join us to learn about:  - Clients’ Guide to Data Quality in Online Research - Technology Solutions - Data Quality Benchmarks - Guidance on End Link Fraud in Survey Research- Incentive Best Practices - Engagement with Law Enforcement Regarding Research Fraud - Data Quality Glossary Updates  See what’s coming next and how to get involved as we push towards a more transparent and healthy data environment.  The GDQ coordinates efforts by the Association for Qualitative Research (AQR), The Canadian Research Insights Council (CRIC), ESOMAR, Insights Association, MRS, QRCA, The Research Society (TRS), SampleCo n, and The Association of Market Research Austria (VMÖ) to address ongoing and emerging risks to data quality in the market and social research, consumer insights and analytics industry.

Free